Hair and style

Co.Create staff writer Joe Berkowitz was kidnapped by Heineken for an experiential marketing campaign. One helicopter, speedboat, and catamaran ride later, and he is still unsure about what exactly happened. At 11:55 on a Thursday morning, I leave my office at the World Trade Center and climb into a black Lincoln Town Car. As we join the school-of-fish Tribeca traffic, the driver says, “30th and ...