The Catch Up – August 28: One Direction perfume campaign, Twitter moves into shopping, NYT attacked
Welcome to a new section we’re calling “The Catch Up” which gives you highlights of the media and marketing news that broke overnight. Ad Age: One Direction’s Over-the-Top Perfume Ad – Boy Band One Direction has copied Justin Bieber in launching a new perfume brand. “Unlike the Biebs and his feminine scent “Girlfriend,” however, the U.K. [...] The post The Catch Up – August 28: One Direction ...
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